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Marketing
According to a 2016 report, 66% of consumers actually change the amount they spend in order to maximise the points they'll earn — buying more and spending more than non-loyalty members (and resulting in a 5% – 10% revenue increase, on average). Not only do rewards encourage customers to return, they increase your average guest check too.
Instagram increasingly influences not just menus, but also restaurant design.
Dirty Bones, a London restaurant, designed its fourth outlet with Instagram in mind – both in terms of its menu and decor. Diners can even ask the staff for an “Instagram Pack”, which contains a portable LED camera light, a multi-device charger, lip-on wide angle camera lens and a tripod selfie stick.
Pokémon Go! is finally in Singapore, and have you seen the increase in foot traffic? F&B operators, rejoice! Because after all, people do get hungry and thirsty, and most of all, tired. Smart F&B businesses should take advantage of this phenomenon while it lasts. But first, some basics:
You probably already have a Facebook page is for your restaurant. It’s essential – if people have heard of your restaurant, you can bet they’re checking online for reviews, promotions or even just opening hours. The Page shows also acts as a channel of communication. You can tell customers if you’re closed on a particular day for a private event and they can tell you what they love (or hate) about your restaurant.
Even if your restaurant isn’t in the top 10 yet, there are things you can do on TripAdvisor today that will help you reach and entice travellers.
Getting listed on TripAdvisor, improving your restaurant's ranking, and more.
iCHEF Club brings the F&B community together by organising free monthly workshops on topics relevant to restaurant owners. At these workshops, restaurant owners learn ways to make their business better but more importantly, have the chance to meet and learn from one another.
